How To: Digital Market Like A Pro

Digital marketing is one of the most prosperous industries in the marketing sector and has changed how people consume information forever. Over the past decade, firms have taken advantage of digital marketing platforms to expand their reach, create a brand and build lasting customer connections. This marketing industry is developing at a rapid pace with many changes and trends, which are ever-so-important for marketers to understand and adapt to. The following ‘How-To Guide’ will indicate some of the best tips and trends to follow to effectively and successfully implement digital marketing strategies.

#1: Using Social Media for E-Commerce

In the last year, using social media to shop or discover new products has become increasingly popular. Specifically through Instagram, in-app purchases are easily accessible to users through features such as shopping tabs or “save later” buttons. The future of e-commerce through social media appears to be successful, as consumers are becoming more inclined to make purchases on social apps than on brand websites. E-commerce through social media touches upon the instant gratification consumers experience, making this trend intriguing and sometimes addictive for social media users.

#2: Focus on Funny and Relatable Content

Consumers are constantly exposed to marketing messages on social media, making it difficult for companies to create memorable and lasting content. More recently, funny and relatable content has produced the best results for marketers. Consumers are finding more value in authentic and relatable content, as opposed to perfect and polished posts. Content that feels real and unfiltered seems to appeal to greater audiences as it feels less rehearsed or “fake”. This content is proven to be the most memorable for consumers which is why this trend will continue to thrive.

#3: Micro-Influencers Over Celebrities

For years, celebrity-endorsed marketing has been used within the industry to reach mass audiences and promote products. Now more than ever, influencer marketing has been on the rise. However, the specific use of micro-influencers is one to keep in mind going forward. This strategy is effective because it addresses niche audiences through long-term partnerships. Not to mention, this strategy is much more affordable. It is clear that micro-influencer marketing is going to be an essential part of this industry for a long time, as it pulls on the authentic quality consumers are looking for.

The use of social media marketing is a concept that will continue to develop for years to come. After conducting research on this growing field, it is important for companies to take advantage of in-app shopping features to increase purchases. Additionally, ensuring content put out is relatable and humorous will resonate with consumers most. Lastly, it is recommended that social media marketers focus on using micro-influencers to expand their reach. Some advice for the future of social media marketing would be to understand the trends within the field to adapt and make informed decisions to best target an audience.