Cool Canadian Beverage Brands Crushing the Marketing Game
- Madison Kelly
- 4 days ago
- 3 min read
At Olive Branch Agency, we’ve always been big believers in supporting Canadian brands—and now, it’s more important than ever. As summer approaches and we’re all looking to level up our cocktail, mocktail, and fun drink game, we’ve found a few standout Canadian brands that are making waves in the beverage industry.
Whether you’re relaxing at the cottage, enjoying a backyard BBQ, or hitting the beach, Cottage Springs, Cove Soda, and Clearly Canadian have the perfect drink to keep you cool and refreshed. Here’s how these brands are not only serving up amazing drinks but also absolutely killing it when it comes to marketing.
Cottage Springs: The Ultimate Cottage Companion
Cottage Springs was born in 2018 during a team retreat in Muskoka, Ontario. Inspired by the easygoing, relaxed atmosphere of cottage life, the founders set out to create high-quality, better-tasting beverages that fit perfectly with that laid-back lifestyle. Their lineup includes refreshing, low-calorie, and low-sugar options like Vodka Soda, Vodka Water, and Gin Soda—ideal for sipping on the dock or around a bonfire with friends.
Why Their Marketing Stands Out:
Cottage Springs has mastered lifestyle-driven marketing, seamlessly blending their brand with the idea of outdoor adventures and memorable summer moments. Their social media is filled with dreamy cottage scenes, group gatherings, and carefree weekends that make you want to crack open a can and join the fun. By tapping into these emotions and experiences, Cottage Springs positions itself as the drink for a fun and active lifestyle.
Cove Soda: Gut-Healthy Goodness with a Flavourful Twist
Cove Soda was founded by brothers John and Ryan MacLellan, who wanted to create a delicious, gut-friendly soda that people could enjoy guilt-free. After discovering the benefits of probiotics, they spent years perfecting their recipe, leading to the creation of Canada’s first probiotic soda. Each can of Cove contains billions of live probiotics, zero sugar, and natural ingredients, making it a functional beverage that promotes better digestion and overall gut health.
Why Their Marketing Stands Out:
Cove Soda has positioned itself as a leader in the functional beverage space by focusing on gut health while offering a variety of refreshing flavours that appeal to a wide range of tastes. From classics like Cola and Root Beer to fruity options like Raspberry Lemon and Cherry, Cove makes it easy for consumers to enjoy a healthier alternative without sacrificing taste. Their vibrant packaging and approachable messaging make it easy for health-conscious consumers to embrace their brand as part of a balanced lifestyle.
Clearly Canadian: Nostalgic Vibes with Modern Appeal
If you grew up in the ‘90s, you probably remember Clearly Canadian and their iconic glass bottles filled with delicious sparkling water. Originally launched in 1987, the brand was a household staple before experiencing a decline in the early 2000s. Thanks to a successful crowdfunding campaign and a wave of nostalgia, Clearly Canadian made a comeback in 2015. Today, they’ve reclaimed their place in the market by blending their classic charm with a modern twist.
Why Their Marketing Stands Out:
Clearly Canadian knows how to tug at heartstrings by tapping into nostalgia while appealing to a new generation of health-conscious consumers. Their branding maintains the original glass bottle and classic flavours but with updated messaging that highlights natural ingredients and refreshing taste. Through visually stunning social media content and user-generated buzz, Clearly Canadian is keeping both longtime fans and new customers engaged.
Why These Brands Are Winning in Marketing
These three Canadian brands aren’t just about great-tasting drinks—they’re building emotional connections with their customers through brilliant marketing strategies.
Cottage Springs captures the essence of outdoor adventures and social gatherings.
Cove Soda positions itself as a healthier option that resonates with wellness enthusiasts.
Clearly Canadian blends nostalgia with modern branding to attract both old-school fans and a new wave of sparkling water lovers.
In Summary, Sip Local This Summer
As summer heats up, these Canadian brands are ready to elevate your drink game. Whether you’re looking for a refreshing cocktail, a gut-friendly soda, or a sparkling water that brings back memories, Cottage Springs, Cove Soda, and Clearly Canadian have you covered.
Supporting these homegrown brands means enjoying quality drinks while helping Canadian businesses thrive. So, stock up and sip local this summer—you’ll thank us later!
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